Acceptance of Users on the TAUSI Portal in Application for Business Licence in Local Government Authorities: A Case of Morogoro Municipal Council

The TAUSI Portal, established in 2023, is designed to simplify the process of acquiring business licences through Local Government Authorities in Tanzania, including the Morogoro Municipal Council (MMC). This article examines user acceptance of the portal using the Technology Acceptance Model (TAM), with a focus on factors such as perceived ease of use, usefulness, security, cost, reliability, and overall satisfaction. A mixed methods approach included collecting data from 119 licensed business owners and 16 MMC staff using questionnaires and interviews. Findings indicate that users generally trust the security aspect of the portal, appreciate its cost-saving features, and would recommend it. However, perceptions of convenience, processing speed, reliability, and overall satisfaction appear mixed, pointing to usability challenges. There are barriers like limited internet access, low digital literacy, and weak technology, which make it impossible to complete the adoption of the system. Thus, the study recommends that targeted user training, performance improvements of the system, and a comprehensive marketing of the gains obtained from the new service are required to enhance the adoption of this portal. Further recommendations would guide implementations on enhancing digital governance and inclusiveness of the public services in Tanzania.