Farmers' Preferences in Choosing Chili Varieties in Pagu District, Kediri Regency

Farmers' preferences in selecting cayenne pepper varieties are an important aspect in developing sustainable agriculture, as the varieties selected can affect yields, pest resistance, and adaptation to local environmental conditions. Farmers' preferences in selecting cayenne pepper varieties are influenced by various factors. This study used the following variables: productivity, selling price, pest and disease resistance, market demand, and farming period. This study aimed to analyze the factors influencing farmers' preferences in selecting cayenne pepper varieties in Bulupasar Village, Pagu District, Kediri Regency. This study sampled 97 respondents. The dependent variable was farmers' preference for cayenne pepper varieties: 1 = local variety, 0 = Ori 212 variety, while the independent variables included productivity (X1), selling price (X2), pest and disease resistance (X3), market demand (X4), and farming period (X5). Data were analyzed using binary logistic regression after undergoing validity and reliability tests, and the classical assumption of multicollinearity. The analysis results show that the model has a Nagelkerke R2 value of 0.617, explaining 61.7% of the variance in farmer preferences. The Hosmer-Lemeshow test (p = 0.547 > 0.05) indicates a good fit with the data. The productivity variable has a positive and significant effect (p = 0.000 < 0.05, odds ratio = 0.222), increasing the chance of choosing local varieties by 24.9% per unit increase. Conversely, selling price has a negative and significant effect (p = 0.014 < 0.05, odds ratio = -0.183), decreasing the chance of choosing local varieties by 16.7% per unit increase. Other variables, pest and disease resistance, market demand, and farming period, did not show a significant effect.