The Effective Strategies in Developing Entrepreneurship and Innovation for Business Actors in Umbul Sari District Jember Regency

Entrepreneurship develops economic growth for business actors, especially MSMEs, in strengthening economic growth and creating added value in various industrial sectors. Entrepreneurship development strategies and competitive dynamics in creating an economy, especially for business actors, especially Micro, Small and Medium Enterprises (MSMEs). Effective strategies for developing entrepreneurship for MSMEs, especially novice entrepreneurs, to provide practical solutions to these problems. The research method used is a qualitative method. The development of effective strategies for MSME businesses for novice entrepreneurs in marketing their products is carried out by improving business management, digital marketing and product innovation. The results of these activities show an increase in understanding of the strategy for developing and using digital technology among MSME actors. In addition, the socialization carried out also found that there was an increase in understanding related to marketing strategies and also the development of MSMEs for entrepreneurs, especially beginners in Umbul Sari District, Jember Regency