Native Aura: Digital Empowerment of Karnataka’s Tribal Communities Through E-Commerce and Cultural Preservation

Indigenous communities often struggle to gain visibility in mainstream markets, leading to economic and cultural decline. Native Aura is a digital platform designed to bridge this gap by integrating tribal heritage with e- commerce, enabling Karnataka’s tribal artisans to showcase and sell their traditional crafts. This research explores how digital platforms impact indigenous economies, preserve cultural traditions, and enable sustainable digital participation. By using HTML, CSS, and JavaScript for the frontend, along with local storage for data persistence, Native Aura creates an accessible and lightweight solution. The research explores how digital platforms impact indigenous economies by offering a cost- effective and accessible way for artisans to market their products. In conventional settings, tribal artisans often rely on intermediaries who take a significant share of the profit, leaving them with minimal earnings. Furthermore, digital platforms offer scalability and flexibility. Artisans can upload product listings, set prices, and manage inventory without the need for physical stores. This reduces operational costs and allows for business expansion without geographical limitations. By integrating multiple payment options, including digital wallets and bank transfers, the platform ensures seamless transactions, making it easier for artisans to receive payments securely.. The platform provides artisans with a space to not only sell their work but also share the history and significance behind each piece. Through storytelling and digital content, the platform educates customers about the cultural heritage embedded in each product. Thisfosters a deeper appreciation for indigenous artistry and encourages ethical consumption. By integrating multimedia elements such as videos and interactive storytelling, Native Aura enhances engagement and promotes cultural continuity. Accessibility is a critical factor in ensuring the success of digital platforms for indigenous communities. Native Aura is designed to be lightweight and user-friendly, using HTML, CSS, and JavaScript for the frontend. The platform employs local storage for data persistence, ensuring that artisans with limited internet connectivity can still manage their inventory and track orders. This approach minimizes reliance on high-end infrastructure, making the platform more inclusive. Additionally, training programs and workshops are essential for equipping artisans with digital skills. Native Aura partners with local organizations and NGOs to provide hands-on training in digital literacy, helping artisans understand how to navigate the platform, update product listings, and utilize digital marketing techniques to boost sales. The findings suggest that digital platforms significantly enhance the economic prospects of tribal artisans while fostering cultural awareness among broader audiences. By leveraging technology, Native Aura creates a sustainable and inclusive marketplace that empowers indigenous artisans, preserves traditional crafts, and promotes ethical consumerism. This initiative not only contributes to the digital inclusion of marginalized communities but also ensures that their cultural legacy remains alive for future generations.