Transforming Financial Risk Management in Sports Events through Artificial Intelligence

This article examines the role of artificial intelligence (AI) in enhancing financial risk management for sporting events. It emphasizes the notable contributions AI makes, especially in areas such as predictive modeling for ticketing revenues, optimizing dynamic pricing strategies, and improving financial planning. Despite these advancements, challenges persist, including issues related to data quality, user confidentiality, and the high costs of implementation. The paper gathers insights through semi-structured interviews with international experts to explore the current and future use of AI in this domain. The findings indicate that while AI presents numerous opportunities, concerns about the transparency of algorithms and the need for better data management remain. Nevertheless, the paper concludes that the future holds promising possibilities, including innovations like simulating complex economic scenarios and creating personalized experiences for spectators. In conclusion, AI has the potential to revolutionize financial risk management in sporting events, provided that existing challenges are addressed through strategic and transparent approaches.