Thi Xuan Quynh, Nguyen (2025) The Role of Community-Based Tourism in ESG Implementation: Developing a Stakeholder-Based Framework for Sustainable Tourism in Vietnam. International Journal of Innovative Science and Research Technology, 10 (6): 25jun733. pp. 2826-2834. ISSN 2456-2165
As ESG principles gain traction in sustainable development agendas, the role of tourism particularly community-based tourism (CBT) in advancing responsible practices warrants greater empirical attention. This study explores how CBT contributes to ESG implementation in Vietnam through a sequential mixed-methods design. Quantitative data from 128 stakeholders across four CBT destinations, combined with 20 qualitative interviews, reveal three pathways linking CBT to ESG performance: environmental stewardship through community ownership, social cohesion via participatory governance, and institutional transparency promoting accountability. Structural equation modeling confirms that community empowerment is the most influential driver of ESG outcomes. Building on stakeholder theory, the study proposes a refined CBT–ESG framework that bridges local participation with sustainable tourism governance. The findings offer both theoretical insight and practical guidance for policymakers and destination managers seeking to embed ESG values into tourism planning particularly in emerging economies aiming for inclusive, resilient development.
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