Transforming the Healthcare System Through Communication and Innovation Amid Globalisation and Recession

This study carries out an analysis of the evolution of the healthcare sector in Romania, identifying the main decision-making factors influencing the transformation of the healthcare system, with a focus on digital communication and the efficiency of technological processes. Using comparative methods, the analysis explores how digitalisation and innovation support the optimisation of healthcare services amid the challenges posed by globalisation and economic recession. The main hypothesis posits that the coherent adoption of technologies can enhance access, quality, and efficiency in medical service provision. The analysis assesses communication channels, the mix of social media techniques, the implementation of different national digitalisation strategies, as well as the technical challenges encountered at the level of public institutions. The fundamental research question investigates to what extent the integration of digital communication contributes to the efficiency of healthcare services in an increasingly globalised world. The results highlight the transformative potential of digital technologies in increasing the accessibility and quality of the medical act, but also the need for coherent and sustained interventions for a more efficient implementation and sustainable modernisation of the healthcare system.