Development Strategy of Micro, Small and Medium Enterprises (MSMEs) at Indonesian Airports

This research discusses the role of Micro, Small, and Medium Enterprises (MSMEs) in the Yogyakarta International Airport (YIA) area and their contribution to the local economy in Kulon Progo. The existence of MSMEs in the airport environment provides a great opportunity to introduce local products to a wider market, especially domestic and foreign tourists. This research highlights how MSME players utilize the strategic position in the airport area to develop their businesses, while facing challenges such as limited capital, simple business management, and competition with large capital businesses. Through an analysis of the strengths, weaknesses, opportunities, and threats faced by business actors, it was found that efforts to strengthen management, digital promotion, and support from the airport and local government are key in improving the competitiveness of MSMEs. The results show that MSMEs not only play a role in driving local economic activity, but also have the potential to grow sustainably if supported by appropriate development strategies.