Vijayalakshmi, M. and Deepa, R. and Akshitha, R. and Balan, Dr. D.P. Sivasakthi (2025) Impact of Colour on the Emotional Expression of Men and Women a Comparative Study. International Journal of Innovative Science and Research Technology, 10 (6): 25jun547. pp. 598-601. ISSN 2456-2165
Colour significantly impacts human perception and emotional reactions, affecting psychological states and behavior. This study investigates how exposure to different colours relates to mood changes in people, drawing from psychology, neuroscience, and design research. It focuses on how colours like blue, red, yellow, and green influence feelings such as calmness, alertness, happiness, and anxiety. Using a mixed research method—including surveys, controlled tests, and observations—this paper examines both immediate and lasting emotional effects of colours on diverse groups. Early results show that warm colours (like red and yellow) generally boost energy and excitement, while cool colours (such as blue and green) tend to create a soothing and peaceful mood. Understanding how colour affects emotions can be valuable in mental health, education, marketing, and environmental design. This research highlights the importance of deliberately using colour in environments and products aimed at supporting emotional well-being.Based on these results, blue and green are recommended for s classrooms, hospitals, and workplaces colours like yellow and pink, can be used in areas designed to lift mood. Conversely, colours like black and red, linked to negative feelings like sadness or anxiety, should be applied cautiously in sensitive environments.
Altmetric Metrics
Dimensions Matrics
Downloads
Downloads per month over past year
![]() |