Consumer Perceptions on Advanced Features and Technological Innovation in Electric Vehicles: A Comparative Study in Chennai

The rapid growth of the electric vehicle (EV) market is driven by technological advancements and environmental concerns. However, consumer perceptions of EVs, especially regarding advanced features and innovations, remain complex and diverse. This paper explores consumer perceptions of technological features in electric vehicles, including battery performance, autonomous driving capabilities, and connected vehicle technologies. The study utilizes a mixed-methods approach, combining qualitative interviews with EV owners and a quantitative survey targeting both EV owners and non-owners. The findings highlight that while consumer’s value advanced features such as improved battery range and autonomous driving, barriers such as high upfront costs, range anxiety, and concerns about the safety and reliability of these technologies persist. Environmental awareness and brand trust were identified as significant drivers of adoption, while skepticism about autonomous driving technology was a key concern. The paper concludes with recommendations for automotive manufacturers, policymakers, and consumers, emphasizing the importance of addressing consumer concerns through improved technology, greater infrastructure investment, and better education on the benefits of EVs. Additionally, the study suggests areas for future research, including longitudinal studies and cross- cultural comparisons, to further understand how consumer attitudes toward EVs evolve in response to technological advancements.