Micro-Mentalities of Owner-Managers of Small Businesses in the Cameroonian Context: What Relevance for Analyzing the Survival of their Organization?

The purpose of this work is the Highlighting the contribution of owner-manager micro-mentalities in the explanation of the sustainability of very Small Enterprises. The research is based on an exploratory approach. Following Churchill's paradigm (1979), we developed an interview guide used for the collection of data on a final sample of 12 owner- managers obtained by use of convenience sampling technique. After data processing, the results obtained show that micro mentality in its four dimensions are linkable with the sustainability of the small business in Cameroonian context. Indeed, the manager's priority values (work in family, custom, religion, etc.) are associable with the sustainability of the SME according verbatim analysis. The results of this study constitute a research avenue in the organizational field and more particularly on the issue of sustainability of SME.